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Call to Action: Secret Formulas to Improve Online Results

Based on "Persuasion Architecturetm" and successful conversion practices, Bryan and Jeffrey Eisenberg provide a step-by-step guide to teach how to better utilize performance indicators, optimize search engine techniques, enhance information presentations, perfect your web copy and design, and much more.

Call to Action provides powerful strategies to perfecting your business online.

   
Don't Make Me Think:  A Common Sense Approach to Web Usability

Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

"Don't make me think"  is the number one usability concern most often expressed by users. Web pages should be self-explanatory requiring minimal cognition.  This book gives guidelines to help achieve the usability your site needs.

FrontPage 2002 A Beginner's Guide

Learn to build fully-functional Web pages--from start to finish--using this easy-to-use introductory resource. You'll learn all you need to maximize this popular Web design tool and get details on all the new features, including the photo gallery, automatic Web content option, enhanced HTML coding, and much more. For learning and extending FrontPage's capabilities, this is a great starting point.
FrontPage 2002 Bible

A comprehensive desk guide to all aspects of Microsoft FrontPage 2002, from cascading style sheets to interactivity with ASP, JavaScript, and DHTML. Shows how to create Web-based databases with the Database Wizard, and how to handle Web administration. Features a companion Web site with code, databases, themes, and other free utilities.
FrontPage 2002 for Dummies

A beginner guide to using Microsoft FrontPage 2002 to create web pages with graphics, hyperlinks, hit counters, and other functional elements. The CD-ROM features a bonus chapter, trial software, and free custom art.
JavaScript Bible - 4th Edition

Aimed at the HTML designer with or without previous programming experience, this book offers a full tour of using JavaScript with all of today's Web browsers. Filled with many useful tips, this book can put JavaScript development into the reach of just about anyone.